Wick & Trautwein, LLC
Call Today
Toll Free
Broad Based Experienced Legal Help Since 1972

Creative Solutions, Exceptional Results

The law firm of Wick & Trautwein, LLC, has a long history of partnerships with the people and businesses of northern Colorado and southern Wyoming

Staying litigation-safe with advertising claims

Once you launch your business, you'll probably want to drum up more customers on a regular basis. That involves advertising and marketing, which you have to ensure is in line with legal requirements. It can be difficult to know where the lines are and how you can create enticing marketing campaigns without making what might be seen as false or unlawful claims. This is why working with a business law professional to vet new campaigns can be a good idea.

The law requires that all advertisers engage in truth in advertising, which means any claims you make about your product or service must be truthful. You can't say a certain medicine cures a disease, for example, because that is very difficult to prove and likely isn't true. That's why many of the antibacterial soaps are marketed as killing only 99.9 percent of bacteria. The 0.1 percent is a litigation safeguard.

Certain specialty products come with even more rules. For example, there are additional legal and agency requirements that govern health claims, and you can't promote a product as organic without meeting certain federal standards. Even marketing something as "Made in the USA" comes with some legal requirements. Certain types of products must include labeling that says exactly what components or ingredients are made in the country.

Other laws govern how you market your products and services over the phone and via the internet, and failure to comply with these laws not only lands you in regulatory trouble. It could also be bad for your brand reputation, as breaking advertising laws makes your company look untrustworthy. Working to keep all your business practices within the law helps boost your brand's reputation and saves you a great deal of hassle.

Source: Federal Trade Comission, "Advertising and Marketing," accessed Sep. 09, 2016

No Comments

Leave a comment
Comment Information
Watch More Videos

We Take Your
Emails Seriously

Bold labels are required.

Contact Information

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.


Privacy Policy

Wick & Trautwein, LLC BBB Business Review
FindLaw Network
Firm Locations
Wick & Trautwein, LLC
323 South College Avenue #3
Fort Collins, CO 80524

Phone: 970-237-5694
Toll Free: 866-686-1410
Fax: 970-482-8929
Fort Collins Law Office Map
Wick & Trautwein, LLC
513 Big Thompson Ave
Estes Park, CO 80517

Located in Lower Stanley Village
Phone: 970-586-3505
Fax: 970-586-3269
Estes Park Law Office Map

Windsor Office
(by appointment only)
421 Main Street
Windsor, CO 80535
Toll Free: 866-686-1410
Map and Directions