Wick & Trautwein, LLC
Call Today
Toll Free
Broad Based Experienced Legal Help Since 1972

Creative Solutions, Exceptional Results

The law firm of Wick & Trautwein, LLC, has a long history of partnerships with the people and businesses of northern Colorado and southern Wyoming

How businesses can grow the right way

For many small businesses, the goal in their infancy is to keep their doors open, introduce themselves (or create) a target market, and get established. However, there is something about expanding and seeking a market that is truly worth the company’s time and efforts that drives even the most conservative business person.

Growth and profitability seem very basic and simple, but getting there takes considerable time and effort. Despite the pitfalls that can hurt a business, successful growth is attainable. This post will focus on helpful tips to make the best of a target market.

Focus on what you do best – While your enterprise may provide a variety of services, it is important to understand which services are worth keeping (and which to discontinue). If you find value in a particular service, chances are that your customers do as well. With that, specializing will maximize the value of the services you provide.

Pay attention to customers’ needs and desires – Indeed, a company should be able to identify a customer’s needs and address them in a competent and efficient manner. However, identifying a customer’s desires will help to propel a company to the top. Simply put, once a customer finds a company they can’t do without, you have a customer for life.

Don’t be afraid to rank customers by value – Yes, you want to serve all your customers with the same professionalism and zeal, but it is also helpful to identify high-value customers and differentiate them from lower value customers. This will help in prioritizing resources so that you are creating the most value for priority customers.

Source: Money.cnn.com, ”Focus your strategy – Grow your small business the right way,” Elaine Pofeldt, November 11, 2013 

No Comments

Leave a comment
Comment Information
Watch More Videos

We Take Your
Emails Seriously

Bold labels are required.

Contact Information

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.


Privacy Policy

Wick & Trautwein, LLC BBB Business Review
FindLaw Network
Firm Locations
Wick & Trautwein, LLC
323 South College Avenue #3
Fort Collins, CO 80524

Phone: 970-237-5694
Toll Free: 866-686-1410
Fax: 970-482-8929
Fort Collins Law Office Map
Wick & Trautwein, LLC
513 Big Thompson Ave
Estes Park, CO 80517

Located in Lower Stanley Village
Phone: 970-586-3505
Fax: 970-586-3269
Estes Park Law Office Map

Windsor Office
(by appointment only)
421 Main Street
Windsor, CO 80535
Toll Free: 866-686-1410
Map and Directions